Comments on: Negative “Anti-Marketing” and Reputation Management for Affiliates http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates Sat, 06 Sep 2008 06:20:15 +0000 http://wordpress.org/?v=2.6 By: Steven Russo http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-4080 Steven Russo Tue, 17 Jun 2008 08:12:44 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-4080 Awesome blog! Is anyone here familiar with cookie injections? If so, please hit me up! Thanks! Awesome blog! Is anyone here familiar with cookie injections? If so, please hit me up! Thanks!

]]> By: Singapore Increase Web Traffic http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1830 Singapore Increase Web Traffic Wed, 14 May 2008 04:35:10 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1830 <strong>Singapore Increase Web Traffic...</strong> Signing up and using a training program to gain more knowledge will definitely help in your online business.... Singapore Increase Web Traffic…

Signing up and using a training program to gain more knowledge will definitely help in your online business….

]]> By: Bloggers Digest - 4/4/08 - Get Elastic Ecommerce Blog http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1437 Bloggers Digest - 4/4/08 - Get Elastic Ecommerce Blog Fri, 04 Apr 2008 14:31:38 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1437 [...] affiliate marketing must-read is Anti-Marketing and Reputation Management for Affiliates from Copybrighter. Learn how to protect yourself from affiliates who drag your brand through the [...] [...] affiliate marketing must-read is Anti-Marketing and Reputation Management for Affiliates from Copybrighter. Learn how to protect yourself from affiliates who drag your brand through the [...]

]]> By: Managing Risk: Legal Issues for Merchants and Affiliate Marketers | Jake Ruston's Personal Site http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1425 Managing Risk: Legal Issues for Merchants and Affiliate Marketers | Jake Ruston's Personal Site Tue, 01 Apr 2008 11:39:10 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1425 [...] of Anti-Marketing Campaigns. It’s no secret that negative, anti-marketing sells. Some affiliates create campaigns around negative advertisements that exploit and damage your brand. [...] [...] of Anti-Marketing Campaigns. It’s no secret that negative, anti-marketing sells. Some affiliates create campaigns around negative advertisements that exploit and damage your brand. [...]

]]> By: Glen Allsopp http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1400 Glen Allsopp Wed, 19 Mar 2008 19:44:02 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1400 Love the last point, very important. To be honest I had never thought about this side of negative mentions so I really like your way of thinking. Keep up the good work, look forward to seeing more people blog about this subject. Love the last point, very important. To be honest I had never thought about this side of negative mentions so I really like your way of thinking.

Keep up the good work, look forward to seeing more people blog about this subject.

]]> By: Brett Borders http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1398 Brett Borders Wed, 19 Mar 2008 12:58:24 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1398 >Why not be like the Rich Jerk and encourage your affiliates to use scare tactics? Because it can permanently damage your brand. Most people won't read their sales letters, just the headlines, and it creates a lingering negative perception about your brand that is extremely difficult to erase. And it tends to grow, out of control. >Why not be like the Rich Jerk and encourage your affiliates to use scare tactics?

Because it can permanently damage your brand. Most people won’t read their sales letters, just the headlines, and it creates a lingering negative perception about your brand that is extremely difficult to erase. And it tends to grow, out of control.

]]> By: Hawaii SEO http://copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1396 Hawaii SEO Tue, 18 Mar 2008 20:16:19 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1396 I call it “Scare Tactic Marketing”. You don’t need to spell everything out in the Terms & Conditions… All you need is some sort of boilerplate statement that forbids affiliates from representing your company or products in a negative manor. Then… Follow up and police your network, especially any new top performers However… If scare tactics work… and… you don’t care about the "brand equity" of your get-rich-quick e-book or whatever… Why not be like the Rich Jerk and encourage your affiliates to use scare tactics? I call it “Scare Tactic Marketing”.

You don’t need to spell everything out in the Terms & Conditions… All you need is some sort of boilerplate statement that forbids affiliates from representing your company or products in a negative manor. Then… Follow up and police your network, especially any new top performers

However… If scare tactics work… and… you don’t care about the “brand equity” of your get-rich-quick e-book or whatever… Why not be like the Rich Jerk and encourage your affiliates to use scare tactics?

]]>