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	<title>Comments on: The Risks of Outsourcing Online Reputation Management</title>
	<atom:link href="http://www.copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management/feed/" rel="self" type="application/rss+xml" />
	<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management</link>
	<description></description>
	<pubDate>Sat, 06 Sep 2008 06:09:51 +0000</pubDate>
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		<title>By: Brett Borders</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-7799</link>
		<dc:creator>Brett Borders</dc:creator>
		<pubDate>Wed, 06 Aug 2008 02:16:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-7799</guid>
		<description>Oscar Del Santo,

Thanks for your comments! It's very hard to deliver this combination of services. It's a big responsibility.</description>
		<content:encoded><![CDATA[<p>Oscar Del Santo,</p>
<p>Thanks for your comments! It&#8217;s very hard to deliver this combination of services. It&#8217;s a big responsibility.</p>
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	<item>
		<title>By: click here</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-7452</link>
		<dc:creator>click here</dc:creator>
		<pubDate>Mon, 28 Jul 2008 21:35:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-7452</guid>
		<description>&lt;strong&gt;click here...&lt;/strong&gt;

A......</description>
		<content:encoded><![CDATA[<p><strong>click here&#8230;</strong></p>
<p>A&#8230;&#8230;</p>
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		<title>By: Oscar Del Santo</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-7332</link>
		<dc:creator>Oscar Del Santo</dc:creator>
		<pubDate>Sat, 26 Jul 2008 14:07:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-7332</guid>
		<description>This article should bring home to end clients the importance of dealing with reputable companies that have the right expertise in SEM, SEO and of course a sound PR base as well.

A welcome addition to a fascinating topic</description>
		<content:encoded><![CDATA[<p>This article should bring home to end clients the importance of dealing with reputable companies that have the right expertise in SEM, SEO and of course a sound PR base as well.</p>
<p>A welcome addition to a fascinating topic</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Reputacion Online: Los riegos de externalizar la gestión de reputación online &#124; Collabtopia</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-6559</link>
		<dc:creator>Reputacion Online: Los riegos de externalizar la gestión de reputación online &#124; Collabtopia</dc:creator>
		<pubDate>Sun, 13 Jul 2008 10:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-6559</guid>
		<description>[...] Artículo original en inglés: The Risks of Outsourcing Online Reputation Management [...]</description>
		<content:encoded><![CDATA[<p>[...] Artículo original en inglés: The Risks of Outsourcing Online Reputation Management [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Playing outsourced games with your reputation can be risky : MediaVision Blog : Search Engine Marketing</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-2571</link>
		<dc:creator>Playing outsourced games with your reputation can be risky : MediaVision Blog : Search Engine Marketing</dc:creator>
		<pubDate>Wed, 28 May 2008 11:17:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-2571</guid>
		<description>[...] means it is going to take a little longer. There are many risks online that can be experienced when outsourcing reputation management, a fact that is backed up by many articles across the web. Ensure you have the right guys on your [...]</description>
		<content:encoded><![CDATA[<p>[...] means it is going to take a little longer. There are many risks online that can be experienced when outsourcing reputation management, a fact that is backed up by many articles across the web. Ensure you have the right guys on your [...]</p>
]]></content:encoded>
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		<title>By: Glen Allsopp</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-1836</link>
		<dc:creator>Glen Allsopp</dc:creator>
		<pubDate>Wed, 14 May 2008 09:22:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-1836</guid>
		<description>You make some great points, reputation management is a very 'tricky' service to offer, you especially need to know what you are doing.

Or as you say, more importantly the client needs to know what you are doing and whether you are protecting them in the process and not making things worse.</description>
		<content:encoded><![CDATA[<p>You make some great points, reputation management is a very &#8216;tricky&#8217; service to offer, you especially need to know what you are doing.</p>
<p>Or as you say, more importantly the client needs to know what you are doing and whether you are protecting them in the process and not making things worse.</p>
]]></content:encoded>
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		<title>By: Brett Borders</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-1823</link>
		<dc:creator>Brett Borders</dc:creator>
		<pubDate>Tue, 13 May 2008 23:57:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-1823</guid>
		<description>Maria,

There are a TON of potential complications with these kind of campaigns. I'm made this list as a way of reminding myself what can go wrong just as much I am trying to warn other people. I have seen some incredibly bad reputation management jobs (near-illiterate people posting random content) that are nearly impossible to delete, and look much worse than the original "negative" content.


Zoobie Joy,

Yup. Represent yourself carefully online, choose someone else to represent you online even more carefully. 

Ottawa,

Great job on getting information removed by telephone and e-mail! If done with full awareness and tact, it can indeed work very well.  But if the issue is a painful old wound or grievance, and someone else opens it back up and gives them some more "ammo" to defame you with - particularly a cheesy cover-up attempt - it can be tragic. You have to be very, very, very careful.</description>
		<content:encoded><![CDATA[<p>Maria,</p>
<p>There are a TON of potential complications with these kind of campaigns. I&#8217;m made this list as a way of reminding myself what can go wrong just as much I am trying to warn other people. I have seen some incredibly bad reputation management jobs (near-illiterate people posting random content) that are nearly impossible to delete, and look much worse than the original &#8220;negative&#8221; content.</p>
<p>Zoobie Joy,</p>
<p>Yup. Represent yourself carefully online, choose someone else to represent you online even more carefully. </p>
<p>Ottawa,</p>
<p>Great job on getting information removed by telephone and e-mail! If done with full awareness and tact, it can indeed work very well.  But if the issue is a painful old wound or grievance, and someone else opens it back up and gives them some more &#8220;ammo&#8221; to defame you with - particularly a cheesy cover-up attempt - it can be tragic. You have to be very, very, very careful.</p>
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		<title>By: Ottawa SEO</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-1821</link>
		<dc:creator>Ottawa SEO</dc:creator>
		<pubDate>Tue, 13 May 2008 23:46:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-1821</guid>
		<description>I enjoyed the "alert the defamer" line. In my brand rep experience I've gone toe-to-toe with defamers on the phone, via email and otherwise, and in a couple of situations I've gotten them to recant their comment, blog post, whatever. If you know going into it that there's no hope of reasoning with the detractor, then you definitely want to stay under the radar so they don't catch a sniff and attempt to do more damage.</description>
		<content:encoded><![CDATA[<p>I enjoyed the &#8220;alert the defamer&#8221; line. In my brand rep experience I&#8217;ve gone toe-to-toe with defamers on the phone, via email and otherwise, and in a couple of situations I&#8217;ve gotten them to recant their comment, blog post, whatever. If you know going into it that there&#8217;s no hope of reasoning with the detractor, then you definitely want to stay under the radar so they don&#8217;t catch a sniff and attempt to do more damage.</p>
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	<item>
		<title>By: Zoobie Joy</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-1808</link>
		<dc:creator>Zoobie Joy</dc:creator>
		<pubDate>Tue, 13 May 2008 19:39:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-1808</guid>
		<description>These are absolutely true..but we have to remember also that everything have their own pros and cons..^^ you just have to weight it all carefully.</description>
		<content:encoded><![CDATA[<p>These are absolutely true..but we have to remember also that everything have their own pros and cons..^^ you just have to weight it all carefully.</p>
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		<title>By: Online Reputation Expert</title>
		<link>http://copybrighter.com/blog/the-risks-of-outsourcing-online-reputation-management#comment-1806</link>
		<dc:creator>Online Reputation Expert</dc:creator>
		<pubDate>Tue, 13 May 2008 19:31:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.copybrighter.com/blog/?p=200#comment-1806</guid>
		<description>Great post, with some real, reality-checks for those outsourcing this valuable part of online marketing. 

Thanks!
Maria Reyes-McDavis</description>
		<content:encoded><![CDATA[<p>Great post, with some real, reality-checks for those outsourcing this valuable part of online marketing. </p>
<p>Thanks!<br />
Maria Reyes-McDavis</p>
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